Why Google Business Tours are Crucial to Local Marketing
In today’s tough business climate what’s the best way to gain vital exposure for your local business or organisation? The easiest option might be simpler than you think; optimising your presence on Google with relevant contact info and high-quality images can allow you to build an instant rapport with visitors, long before they set foot in your business!
Why Google Business Tours?
There are over 5 million searches on Google each day. Google maps is the most commonly-used smartphone app in the world, utilised by 54% of Apple and Android users. As the world becomes increasingly mobile-oriented, Google has made it clear that they intend to be the search engine that’s poised to keep up with demand. In September, they rewrote their algorithm to provide more answer-oriented results to meet the unique need of generation of consumers who increasingly, rely on their tablets and smartphones. There is little evidence that Google’s hold on the search market is going anywhere quickly, either – they currently handle 84% of the UK’s searches. There are few marketing activities you can take that offer more exposure than enhancing your company’s presence on Google; FACT
What Are Google 360 Business Tours?
There’s a pretty good chance you’ve been taking full advantage of Google maps ‘street view’ for years, handy images of residential and industrial streets provide an awesome 360 degree view. More recently, Google has started offering 360 business tours, an introduction and walk round the interior of companies. While street view images are taken by Google, interior images are taken by a select group of Google Trusted Photographers – individuals who are carefully vetted and certified by the search giant for the quality of their images and equipment.
What’s the benefit to your Business or Organisation?
Well, for starters, your search results show much more when an individual types in a query for your company category or name in their local community. The added benefit of the thumbnail images at the bottom enhances your results far beyond Google’s standard offering of a street view image, map, and contact information.
Furthermore, there’s some serious benefit behind the use of visual content for marketing. Humans process images 60,000 times faster than text. Search users’ eyes aren’t drawn toward your hours of operation, they’re immediately pulled toward the provided pictures. The addition of images of your company’s interior allows you to establish the trust and credibility that’s crucial for converting web searchers into actual customers.
Most importantly, Google actively rewards organisations who take the plunge into optimising their presence with walking tours images. According to the search engine, interior business images are among the best kind of SEO money can buy, and they reward organizations who offer this service to their prospects and customers with improved search rankings. The details of Google’s search algorithm are a closely-kept secret, which is why even the most well-intended SEO strategies don’t always pan out as you’d hoped. Google Business Images are a pretty rare exception to this rule; and you’ll be rewarded with a critical first-page ranking.
Digital marketing is a rapidly-changing field, and there are few proven tactics that offer as much value for your money for small local businesses as interior images. It can be challenging to track and prove the ROI of marketing, but you’ll reap the benefits of this tactic with improved trust, foot traffic, and search visibility.
Read more and contact your local Google Business Photos specialist at www.localexposurenw.co.uk